Introduction: Breastfeeding is the first communication pathway between the mother and her infant. Previous studies confirm that breastfeeding has advantages for both babies and mothers, including providing the needed nutrition for the babies, boosting the baby’s immune system, helping mothers to lose weight after pregnancy, and stimulating the uterus to return to its previous position before pregnancy (The Office on Women's Health, 2012). World Health Organization (WHO) recommends breastfeeding as a main source of food for babies for the first six months, and encourages mothers to consider breastfeeding as the only feeding source. Objectives: 1. To assess the knowledge of primi para mothers regarding breastfeeding. 2. To evaluate the effect of video assisted teaching program on breastfeeding among primi para mothers. 3. To find the association between pre-test knowledge score regarding breastfeeding and selected demographic variables. Hypotheses: H1: The mean post-test knowledge score of antenatal mothers regarding breastfeeding will be significant higher than their mean pre-test knowledge score. H2: There will be significant association between pre-test knowledge of antenatal mothers regarding breastfeeding and their selected demographic variables. Research design: In this study the selected design was pre-experimental research design. In this approach one group pre-test-post-test design has been selected in which the investigator observed the groups prior to the intervention (the pre-test) after pre-test, the intervention (video assisted teaching program) was administered the same group and then again assessed (post-test). Sample size: in this study the sample size include 50 antenatal primi para mothers, parul sevashram hospital, Limda, Vadodara, Gujarat, India. Sampling technique- the samples of the study will be selected by using non-probability convenient sampling technique. Data collection instrument: knowledge questioner. Data collection procedure: 1. Approval from the institutional ethical committee. 2. Obtain permission from the parul sevasharam hospital medical superintendent and nursing superintendent 3. Participant information sheet and consent from the antenatal primi mothers 4. Administered the questioner to the antenatal primi mothers 5. Every day collected 10–12 antenatal mothers data same procedure up to 50 samples. Major findings: comparison between pre- and post-test knowledge found that pre-test knowledge was poor (95%) it means primi para mothers had poor knowledge about breastfeeding but implemented video assisted teaching than knowledge score was increased 37 (74%). Here testing of the hypothesis of primi para mothers regarding knowledge of breastfeeding hence the result showing that calculated t-value was 19.705 and tabulated t- value at significant level 0.05, 1.671. So its showing that hypothesis was accept. Conclusion: The present study conclude that the mothers have poor knowledge about the breastfeeding. But after the administered video assisted teaching on breastfeeding significantly knowledge has been increased. We also recommend strengthening the public health education campaigns to promote breast feeding.

Keywords: Breastfeeding; Primi para mothers; Video assisted teaching program; WHO; Babies.