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DOI: http://dx.doi.org/10.21088/ijab.2454.7964.7221.1

Abstract

The present study was conducted in three different regions of Andhra Pradesh state and one district from each reason was selected purposively. 120 milk producers were randomly selected i.e 20 from rural and 20 from urban area of each district comprising 40 from each district with the help of interview schedule. The independent variables like age, educational qualification, family type, main occupation, land holding, experience in dairy farming, mass media exposure, extension contact, information seeking behavior, economic orientation, scientific orientation and management orientation were significantly associated with perception level of milk producers at P<0.01.The present study highlights the perception level of milk producers about Eco-Health practices in dairy farming and the importance of personal, socio-economic, communication and psychological profile for changing the perceptions and for executing the any programmes related to dairy sector for environmental safety, public health and product safety

Keywords : Perception; Eco-Health Practices; Milk Producers; Dairy Sector; Andhra Pradesh.

Corresponding Author : GRK Sharma, Professor and university head, Department of Veterinary and Animal Husbandry Extension Education, Sri Venkateswara Veterinary University, Tirupati, Andhra Pradesh 517501, India.