AbstractThe community media is the media that gives the communities a voice, provides the communities with information on issues that they are interested to know. It is the media that discusses community issues using examples that are familiar to the general local community. Hence, it is the media that provides “spaces for people to discuss and debate issues” that their community is interested. Past researches revealed that before development of any kind of community programme need assessment is necessary. Present paper aim is to discuss the importance of need assessment for the development of community programme.