AbstractIn the hectic world, the children are prone to meet with the accidents, consequently it will affect the children’s life such as loss of limbs, depression etc., Therefore, it is imperative to protect the children from the road traffic accidents the quasi experimental research design was adopted. Through randomization method, 60 school age children were selected based on the inclusion criteria. The pre-test data collected through 30 self-administered questionnaires related to knowledge on road safety measures followed by video assisted teaching Program and video show for 45 minutes. After 4 weeks, the post-test data was collected with same questionnaire. In the results, the pre- test mean score of knowledge among the children was 10.94 ± 6.16 and the post-test mean score was 24.54 ± 2.75. The calculated paired t-value of t = 13.38 found to be statistically significant at p < 0.001*** level. It depicts that, the VATP had a significant impact on the knowledge on the road safety measures among the school age children.
Keywords: Effectiveness; Knowledge; Video assisted teaching program; Road safety measures & school age children.